Whether creating branding, or an integrated campaign I believe there's a story to be crafted. And this is what I love to do.
I am a senior Art Director with first-rate concept and design skills from working at top advertising agencies such as Ogilvy, DDB and GPY&R, on global brands. My expertise in print, digital, social and TV saw me produce highly effective campaigns across multiple accounts.
I believe the best ideas leverage culture. This led me to work at a top Omnicom startup in New York, where I helped inject upcoming trends into social campaigns to accelerate brand reach. While in NY, I also developed video concepts for brands such as Kiehl's and worked on a short film that was featured on Tribecafilm.com
Since moving into freelance work, I have taken my passion for story-telling further by copy-writing websites using targeted SEO, social content and marketing collateral. This allows me — when combined with my skills in retouching and illustration — to offer SMB clients an expert, end-to-end creative service to meet their business needs.
Being an Integrated Art Director, I’m as comfortable prodding pixels as I am critiquing an edit or checking a proof. This experience, combined with continuing education, allows me to take ideas to their best possible conclusion, irrespective of media.
I believe in idea first, media second. This has pushed me to work across multiple channels, from outdoor, to online, to in hand — above, below and beyond the line.
TV & Film
I’ve had the opportunity to work on some great brands across a diverse range of categories in both the US and Australia. During this time, my attention to detail (yes, I’m the person who will notice your odd socks first) led me to oversee multiple accounts.
I’ve worked at the big agencies with award-adorned corridors and the obligatory foosball table, as well as the smaller boutiques on their way up. These contrasting environments have been instrumental in learning how to be a team player amongst many and how to wear multiple hats when it’s up to you to get the job done.
Sr. Art Director
Sr. Art Director
2 years, 5 months
1 year, 3 months
Jr. Art Director
4 years, 8 months
I use the following programs to create digital and print designs, SlideShares, animations, GIFs, living images and edit videos and photos. I also have experience creating WordPress and Squarespace websites and have gained Circle membership as a result.
It’s a fast-paced world and, as Darwin conveniently pointed out – only those who can adapt can flourish. For that reason, I have continued to up-skill through courses and a daily diet of culture, news and inspiration from key influencers.
Dip. Visual Communication Design
(3 year tertiary)
NewsLimited & ADMA
AWARD & DMCS Advertising Certificates
User Experience Design workshop
The Writers' Studio
Unlocking Creativity Certificate
Gold MCEA Award
I have a professional background in music and dance, which occasionally landed me on the flip side of the lens. This helped me to develop an ear and eye for producing quality content, including brand stories for entertainment company Sirens Dance.
Brand & Content
Strictly Dancing (judge)
Bollywood Star (instructor)
Music videos, award shows, theatre,
hip hop teacher
Trained in classical piano,
played in bands
Hailing from New Zealand, I've lived in 4 countries & visited 30+
Feel free to connect with me on LinkedIn.